How to apply for an official account

How to apply for an official account

In today's era of social media prevalence, WeChat public accounts have become an important platform for individuals and enterprises to spread information and build brands. Whether it is sharing knowledge, promoting products, or creating a personal IP, applying for a public account is the first step. This article will introduce in detail how individuals apply for official accounts, and combine them with recent hot topics to help you operate better.

1. Recent hot topics and hot content (next 10 days)

The following are hot topics and hot contents on the entire network in the past 10 days for your reference, so that you can catch the hot topics and increase your attention in the operation of the official account:

2. Steps to apply for an official account

Applying for a WeChat official account is not complicated, the following are the detailed steps:

1. Preparation

Make sure you have:

• A valid email address
• Identity card (personal number requires real name authentication)
• Mobile phone number (used to receive verification code)

2. Register a public account

Visit the official website of WeChat public platform (https://mp.weixin.qq.com/), click "Register Now", and select the account type as "Subscribe Account" (individuals can only apply for subscription accounts).

3. Fill in basic information

Follow the prompts to fill in your email, password and other information, and activate your account through email verification.

4. Select the account type

Individuals can only choose a "subscription account", and enterprises or organizations can choose a service account or enterprise account.

5. Improve information

Fill in the name of the official account, profile, avatar, etc., and submit your ID card information for real-name authentication.

6. Waiting for review

After submission, WeChat will complete the review within 1-3 working days, and you can log in and use it after the review is approved.

3. Tips for operating public accounts

Applying for a public account is only the first step, and how to operate is the key. Here are some suggestions:

• Content is king:Combined with popular topics, publish high-quality, original or in-depth interpretation of content.
• Regularly updated:Maintain a certain update frequency and cultivate readers' habits.
• Interactive communication:Actively respond to readers' messages to enhance user stickiness.
• Data Analysis:Use background data to optimize content strategies.

4. Summary

The process of applying for a personal official account is simple, but the operation requires long-term investment. Only by combining hot topics and insisting on outputting high-quality content can we gradually accumulate fans and realize the value of the official account. I hope this article can help you start your official account journey smoothly!

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